# Lemonstone AI > Lemonstone AI is a Dubai-based AI agency. We audit a business end to end, build custom AI systems the team will actually use, and stay on to deliver, train and maintain them. Lemonstone AI works with companies in Dubai and across the UAE. We do not sell tools or licenses. We build, deploy and maintain custom AI systems matched to one specific business. Most engagements start with an Audit, and there is no obligation to continue into Build. Clients own everything we build. Co-Founder and CEO: Marcus Olsson. Chief Marketing Officer: Joe Butler. ## Pages - [Home](https://lemonstone.ai): What Lemonstone AI does and who it is for. - [Services](https://lemonstone.ai/services): The five things we build most often, plus how an engagement runs. - [Insights](https://lemonstone.ai/insights): Long-form articles on AI in business and on Dubai real estate, written from first-hand client work. - [About](https://lemonstone.ai/about): Who is behind Lemonstone AI and how the team works. - [Contact](https://lemonstone.ai/contact): Book a call. ## What we build - AIOS: an AI operating system for a business. Connected to every system the company runs, updated live, so you describe an outcome instead of clicking through ten apps. - WhatsApp + CRM: an AI CRM built on top of the WhatsApp a business already uses. Every conversation, past and present, becomes a trackable lead. - Lead Reactivation and Nurturing: old and quiet leads surfaced with full context, one personal message per lead, never a blast. - Automations: any recurring task handled end to end, on your instructions and boundaries, with a human in the loop wherever you want one. - Dashboards: every number that matters on one screen, pulled live from every connected system. ## How an engagement runs - Audit: we learn the business from the inside before touching anything, then recommend what to build, why, and in what order. Available on its own. - Build: systems designed around how the business actually works, integrated with the tools already in use, built for daily adoption rather than for a demo. - Deliver: rollout with the team, training until they are confident, then monitoring, maintenance and improvement as the business changes. ## Insights articles - [What is an AIOS? The AI operating system for a business](https://lemonstone.ai/insights/what-is-an-aios): What an AIOS is, explained through the story Steve Jobs used to explain the personal computer. - [Is your Dubai business ready for AI?](https://lemonstone.ai/insights/is-your-dubai-business-ready-for-ai): Readiness comes down to two questions and a better, faster, cheaper test. - [What an AI audit actually involves](https://lemonstone.ai/insights/what-an-ai-audit-actually-involves): The three questions to put to any AI vendor, and the patterns that show up in every business. - [Where Dubai real estate leads actually come from](https://lemonstone.ai/insights/where-dubai-real-estate-leads-come-from): No register of Dubai property buyers exists, so bought lead lists come from only four places. - [How to qualify a property buyer in Dubai](https://lemonstone.ai/insights/how-to-qualify-a-property-buyer-in-dubai): The six-question sequence, in order, and why the funds question decides the call. - [Why Dubai brokers abandon their CRM](https://lemonstone.ai/insights/why-dubai-brokers-abandon-their-crm): The client history already exists in WhatsApp. The real problem is retrieval rather than storage. - [How Dubai real estate commissions actually get paid](https://lemonstone.ai/insights/how-dubai-real-estate-commissions-get-paid): Commission is released against milestones rather than at signing, and every developer pays differently. - [How Dubai brokerages train new agents, and why it rarely works](https://lemonstone.ai/insights/how-dubai-brokerages-train-new-agents): Two weeks of onboarding, then the floor, and nobody hears a first call again. ## Key facts - Location: Dubai, United Arab Emirates. - Engagement model: Audit, then Build, then Deliver. Start with the Audit alone if you prefer. - Integrations: works with existing stacks including HubSpot, Pipedrive, Salesforce and custom systems. Anything with an API. - Ownership: clients own all code, systems and documentation. - Pricing: scoped and priced per project after the Audit. No fixed packages, no hidden fees. ## Contact - Email: connect@lemonstone.ai - Book a call: https://lemonstone.ai/contact